Spectacles go chic!

"Not so long ago, glasses were seen primarily as a medical aid rather than a stylish accessory," the Scotsman quoted Bryan Margate of Vision Express, as saying.

"It is encouraging to see that the introduction of style has had a huge and positive impact on people's perceptions. There is a real sense that eyewear can boost your confidence and your desirability today – both to potential partners and to potential employers. The world has turned on its head in the last ten years and the message is that rather than being a hindrance, glasses are in fact a clear advantage," he added.

The study showed that 53 per cent of glasses-wearing women aged 18 to 44 had received amorous approaches from men.

Here's how to match frames with different face shapes:

Oval : The oval face is considered the ideal shape because of its balanced proportions and because it's the standard of beauty. Therefore it is perhaps the easiest to choose frames for. To keep the oval's natural balance, look for spectacle frames / glasses that are as wide as the broadest part of the face or walnut-shaped spectacle frames that are not too deep or too narrow. Almost any style is suitable; round, oval, angular or upswept.

Round : A round face has curvilinear lines with the width and length in the same proportions and no angles. To make the face appear thinner and longer, try angular narrow spectacle frames / glasses to lengthen the face. Choose spectacle frames / glasses that are distinctive, square with designs that accentuate the upper part of face. Look for frames with high temples.

Square : A square face has a strong jawline and a broad forehead. The width and length are in the same proportions. To make the square face look longer and soften the angles, try narrow, soft round or large ovals spectacle frames / glasses styles, spectacle frames / glasses that have more width than depth and narrow ovals.

Long face : A long face is characterised by high cheek-bones, a deep forehead and a strongly defined sharp chin line. This shape can benefit from enhancing the width of the face so try wide, large framed glasses in oval or round styles.